The world of marketing and manufacturing is full of phrases such as, 'top of the range' or, 'high end'. The implication here is that there are two sorts of goods and services; the kind that most folk settle for and the extra special kind that only a discerning (and wealthy) few can afford. If, though, we are to be wise, we should never forget the possibility that some people are eager to pass off the ordinary and the mediocre as the expensive upgrades. They make much more money that way. France.