Friday 24 August 2012

SPIRITUALITY BUSINESS

People buy spirituality with the hope that it would be better than the older one.In older times GURU'S always gave impression that they have attained super state .They are next to god,and we normal people are sinner,have done too much and to undo we must do something special.But now everything is too easy to follow. Modern gurus says they are like us but have improved their life style and we can too!

That is why there are many paths and gurus now we can see around us,AS they never gave impression that we are not good human being,they say that they are onthe same path but little ahead.With modern techniques  to de-stress common man they have freshen lives of many.New gurus are trendy,educated and blending ancient wisdom with modern  techniques to make it easily accessible.They discourse not  on RELIGION,VEDS OR UPNISHEDS, they guide common people in every area,from spirituality to their life problems,giving practical solutions.

Now Gurus are motivational leaders.Their practical and personalised approach attracting large scale of people,both parties enjoy.One in getting new innovative ways to explore life without loosing anything.The other is getting popularity,money and status. Modern gurus are psychiatrists  who help common people to sail through sea of troubles.They are not  rigid  types gurus instead they advised people to enjoy life with ease. Enjoy without guilt.

Any one who has mastery over speech and have knowledge,what to speak or how to influence people. Meditation combine with  other arts as tarot card reading magnets,beeds, crystals,oil therapy , herbs or chanting. There is vast variety of saleable items and buyers are too many.People are earning huge money,name and fame.It is a multi crore business with  many other supportive business like spiritul  books.C.D's,tours and travelling.hotels as there is spiritual globalisation.Because everybody in unhappy in one or the other way so such business has much capacity to bloom without any loss.

Now people are following spirituality not to get NIRVANA  in next life,but to have peace of mind,getting freshness in life by touring to religious places availing  five star facilities. Now spirituality has different meaning,finding  mind,body and spirit harmony.To find peace now and here.The aim is to combine consumerism with happiness,and nobody's loss,everybody is getting whatever he likes.If one is after peace the other is after money.Money is multiplying in this business ,here no one is looser.A trip to making you GOD.Regular people  have craving to getting attention like special one.It is every body's dream to have name fame and money,as money is biggest power-now.Who has money can have other within fix time ,less efforts and hard work,because proper planning reduced the risks.They knew if- "you don't act on life,life has a habit of acting on you".

India had been spiritually a global guru since the time unknown.If we consider spirituality as a business,according to BRIHASPATI SMIRITI- Businessman must be a person of character and integrity with self control,and be example to others for practice of ethical values." So strengthen your own spiritual foundation and practice  spirituality in your daily day to day life.Jagdeep Kapoor of Samisika marketing consultants Mumbai puts the national spiritual market at over 25000 crore with 30% annual growth.This includes core like gurus,yoga,meditation classes plus secondary support system made up of books and TV channels.

Since 1960- Gurus include Mahesh Yogi,Osho ,Sai Baba,then 1990 there were gurus like Sri Sri Ravi Shankar. And now there are too many gurus: having their own rituals and belief systems.Most of them are counselling  and work as a mediator choosen by higher spirits to carry out spiritual obligations.
they say they are likely any other person  except they are addicted to spirituality and SATVA of life.

"Person buy spirituality only with the hope  that new products are better than old ones,What more the hip-hop guru brigade has added logic and its own scientific explanations to the product they market.It is the age of pop gurus who thrive on pop-psychology and pseudo-science,de-stress, introspection are some marketing words  and we have forgotten what life is all about.we have lost touch with humanity.

Dr.Harish Shetty" An  emotionally malnourished society is perfect  milieu for healers to thrive". People are not satisfied with promises of religions  gains which drains their energy in fasts and other similar rituals of past times.So people are now looking for living gods who are closer and accessible,peace at a price is not bad choice.The  new masters may or may not  have the key but  providing a user friendly designer manua for modern living.
(source India Today)

Incidents like terrorist attack- like 11 sept.An attack on the world as a  whole.It was not an attack targeting twin towers,it was a message to all, all is possible for them,spreading a stream of fear among people. Such incident  put us together,pains are shared,shocks are not limited to one nation or family. It look like we are one.
we renew ties,share one bed for all family members,leave me not alone is silent message when some thing like that happened. We visits temples toget security, a sort of assurances from almighty. We are living in a razor sharp  world-living and walking with a danger to have a cut anytime or like walking through red hot flames and getting many scars/blisters . We search for men who can assure us of emotional security we need helplessly. These people are perfect professional assured us of security and tension free life without cutting anything,only to add  some,they  wear trendy designer clothes,visits clubs,live  in farmhouses or lavishly decorated big houses.
(they do not wear saffron colour dHOTI kURTA OR LIVE IN HUTS) They are stress healers,additional trainers or behavioural therapists.For such practice no formal qualification is required ,only a good commond over language and knowledge of extra ordinary fields.They work in AC Halls and course they conduct is called workshop on different topics.


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