

Think of someone who you like. Why do you like them? What pleases you about their personality? What makes you proud to be associated with this individual?. What is it about them that annoys you the most? But can you rise above this?
We can often recall, in great detail, the nature of a conversation or the content of a report. But we forget experiences very swiftly. 'What's it like to be in the shower? Or to run a race? Or to be drunk?'
The great experts of this world, often preoccupy themselves with their favourite activity. Blinding folk with science. We are surrounded, it seems, by people who love to quote jargon and turn straightforward propositions into complicated stories. And if there is even a remote possibility of attaching some of this confusion to the workings of a computer or a mobile phone, so much the better. Heaven forbid that we mere mortals should ever understand anything. 
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